Pre-idea, Early-Stage & Pivots

Making your idea living and real.

Pre-idea Founders and Leaders who haven’t figured out what their idea is yet.

Early-Stage Startups that have trouble articulating a value proposition and how to advance.

Internal Ideas Corporate Leaders & ‘Intrapreneurs’ who are also trying to articulate a new value proposition.

Pivots Leaders and teams who are trying to pivot the core business before rebranding.

Dreambox is a structured approach to determining the scope of your dream or business idea, why you’re the right person to lead it and what you need to start testing this in the real world.


Clear path forward.

You will leave the sessions with options and priorities to take forward by yourself or together.

Mixed approach.

30 days, 5 structured sessions and unstructured support to shortcut your time to fleshed-out idea.

Compass in hand.

You leave the sessions with a tangible asset that helps you re-centre whenever you start to veer off path.

Use cases

Here are the kinds of requests and problems-solved that led to codifying Dreambox as a service:

I don’t know what I can add to the space.

This idea keeps me up at night but I don’t know where to start.

I want to write a business plan, but I don’t know what to include.

I think we’re missing the mark at work and our customers tell us so.

We’ve been trying this new thing for a while but it’s not working.

People really don’t understand what I’m talking about.

I want to have better conversations about the context I'm in.

We’re selling but not retaining.

We have this cool tech, but don’t know what to do with it.

‘Out-of-the-box.’ 'Thinking around corners’. ‘Change coming your way.’

Here are the kind words of people I've partnered with in this context.

Anjali Sharma
Faiz challenged me to think differently about myself in an extremely powerful way, if you’re lucky enough to work with him, be ready for some significant reflection and change coming your way. But be ready to embrace it.
Sr. Product Owner @ Centrica (London)
Ivan Liu 廖天健
I was impressed by Faiz’s capacity to think around corners and I really valued his ability to massage complicated ideas into plain, simple language.
Client Stakeholder – Chief of Staff @ ThinkFresh Group (Toronto, Ont.)
Vanessa Bosch
Faiz works very hard and goes the extra mile to help someone. It’s hard to come by someone that is so genuine, thoughtful, visionary and inspirational.
Proposition Designer @ Market Gravity (London)
Will Oshiro de Groot
Faiz is one of the sharpest people I know and I’m always left feeling inspired, curious and really quite in awe after our conversations. There’s real craft to his thinking.
Sr. DEI Insights Manager @ Lego (London)


Everyone's circumstances are different. So are the breadth of options to fund working together. If you don't fit any of these categories exactly – don’t panic – we can come up with something that works for all of us. The price of the service will reflect your desired outcome, ambition and transformation. Please use the ranges below as a guide.


Leaders who are working on non-commercial propositions.

Pay-what-you-can. Agreed by discussion.


Entrepreneurs and self-starters that are mostly self-funded.

$2,000 all-in. Additional fees apply for more than 1 participant.


Startups and teams that are past Series A funding.

$4,000 all-in. Additional fees apply for more than 1 participant.


Corporates, VCs or Medium-sized businesses >$15MM/yr AR.

$6,000 all-in. Additional fees apply for more than 1 participant.

CC BY 2023 Faiz Hussain

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Remote Working from 🕹️ London, United Kingdom.


Pre-idea, Early-stage and Pivots:


Market-fit and Operationalising:


Innovation and Transformation:

These are links to my digital presence (for a curated list of my posts, see Trail):

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