Every leader or team faces a watershed to ford.
‘Business ideas’ fall neatly into four stages with four different kinds of care.
Before or after determining the scope of your idea is the road to finding market-fit, i.e. does your idea serve a need?
You need the space and flexibility to make informed ‘bets’ of what to test and learn from, even with limited resources.
After finding market-fit, demand starts to outstrip supply and the work becomes building an organisational vehicle around the idea, installing metrics to turn art into science and fostering a culture that can outlast the idea.
Now you’re an established organisation, in business-as-usual, iterating less frequently with whispers of deep change in the margins. You have a choice between rightsizing to a commodity or to start looking for the next thing.
Once. Twice. Many. Each a unique opportunity for clarity.
Here are the kind words of those I've engaged deeply and often:
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The patterns above can be adapted to your needs. (Consider cutting this section)
If you're looking for something else, these options are also available:
Are you stuck in your job and want to transform your life?
(Workshops for mid-career professionals to break through.)
Are you intrigued but your needs don't fit into one of my services?
(Discovery call for leaders with complex but scoped problems.)
You want to scale your venture without losing your culture?
(Long-term skills investments in impact organisations.)
Looking for a team with a broader set of expertise, I work here too:
(For organisations looking to speculative propositions.)
What you need at each stage
[comparison view == some marketing lang, but mostly attribvutive]